In The Winner Effect Ian Robertson, one of the world's most respected neuroscientists, shows how success affects the inner workings of the brain and explores the implications for all of us, in business, on the public stage and in our emotional lives.

'Very lively and readable' Oliver Sacks (on Mind Sculpture) 'Psychologist Ian Robertson provides a hopeful and valuable insight into those recovering from stroke and brain damage' Irish Times (on Mind Sculpture) 'In an engaging hybrid of scientific inquiry and personal discovery, Robertson ... examines the functioning of the human brain. Presenting his ideas with energy, humor and clarity, Robertson's argument that "life sculpts your brain" runs counter to a fairly recent trend in brain research that assumes most, if not all, human behavior is already "hard-wired" through evolution and genetics. Instead, Robertson claims there are many ways we can all "sculpt" our own realities by knowing how to exercise our brains in certain ways' Publishers Weekly (on Mind Sculpture)

A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.